Establishing continuous vulnerability assessment (VA) and Penetration testing (Pen Testing) as a service within your company is an excellent approach to maintaining a high level of cyber resilience.
Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …
Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …
Namaskara One and all, Amidst the digital revolution that defines our modern era, I am honoured to introduce an Information Security company dedicated to safeguarding the essence of our digital existence – our data and systems. This company stands at the forefront of information security, providing a specialised suite of services, particularly tailored to our …
Ease of Doing Business in India: An Overview India’s ease of doing business has significantly improved recently, jumping from 142nd in 2014 to 63rd in 2020 in the World Bank’s Doing Business Ranking. This leap is attributed to several reforms implemented by the government, including: These reforms have made India a more attractive destination for …