What is OKR, KRA, KPI and SMART? What is the correlation between them?

Navigating the Goal-Setting Sea: Your Compass to OKRs, KRAs, KPIs, and SMART OKR, KRA, KPI, and SMART are all goal-setting methodologies or frameworks. Still, they serve different purposes and work together in a complementary way to guide your strategic planning and track progress towards success. Here’s how they’re interconnected: OKR (Objectives and Key Results): KRAs …



What is Brand Awareness?

Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …