How to measure Brand Awareness?

How to measure Brand Awareness for MSME?

Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …



What is Brand Awareness?

Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …