Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …
Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …
Tabletop Exercises Explained A tabletop exercise, often abbreviated as TTX, is a simulated, interactive activity designed to test an organisation’s preparedness for dealing with specific emergencies. It involves key personnel with assigned roles and responsibilities gathering in a controlled environment, typically a meeting room, to discuss their responses to a hypothetical scenario. Think of it …
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Ease of Doing Business in India: An Overview India’s ease of doing business has significantly improved recently, jumping from 142nd in 2014 to 63rd in 2020 in the World Bank’s Doing Business Ranking. This leap is attributed to several reforms implemented by the government, including: These reforms have made India a more attractive destination for …