SMB

SBU-MSME-6-Thinking-Hats-KrishnaG-CEO

The Essential SBUs for MSMEs: A Six Thinking Hats Perspective for C-Suite Mastery

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Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, driving innovation, employment, and regional development. However, the operational complexity often becomes a bottleneck for sustainable growth. For a C-Suite leader navigating the MSME space, understanding and harmonising the essential Strategic Business Units (SBUs) is paramount to long-term success.
This blog post explores the 11 Essential SBUs required for a robust MSME structure, through the lens of Edward de Bono’s Six Thinking Hats methodology—an innovative framework that enhances decision-making by separating different modes of thinking. Each SBU is evaluated with all six hats to provide a well-rounded, executive-level perspective for business optimisation, risk mitigation, and improved ROI.

Social-Media-Optimisation-KrishnaG-CEO

Social Media Optimisation: A C-Suite Perspective

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SMO is the process of increasing a website’s visibility and reach through social media platforms. It involves a strategic content creation, distribution, and engagement approach to drive traffic, enhance brand reputation, and foster customer relationships. Unlike Social Media Marketing (SMM), which focuses on acquiring customers, SMO aims to optimise an existing online presence for maximum impact.

Kannada-Bharata-KrishnaG-CEO

Unveiling Kannada: A Strategic Advantage in the Southern Indian Market

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For C-suite executives with ambitious India plans, overlooking the south can be costly. Karnataka, a powerhouse state in India’s south, boasts a growing Karnataka’s economy, a skilled workforce, and a unique cultural identity. However, to truly unlock its potential, understanding Kannada, the state’s official language, offers a significant strategic advantage.