For MSMEs, marketing is often misunderstood as mere promotion or social media presence. However, when executed with strategic depth, marketing becomes the growth engine that aligns products with markets, builds trust, and establishes long-term competitive advantage. Using the Six Thinking Hats, C-Suite leaders can unlock clarity in marketing investments, direction, and outcomes.
Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, driving innovation, employment, and regional development. However, the operational complexity often becomes a bottleneck for sustainable growth. For a C-Suite leader navigating the MSME space, understanding and harmonising the essential Strategic Business Units (SBUs) is paramount to long-term success.
This blog post explores the 11 Essential SBUs required for a robust MSME structure, through the lens of Edward de Bono’s Six Thinking Hats methodology—an innovative framework that enhances decision-making by separating different modes of thinking. Each SBU is evaluated with all six hats to provide a well-rounded, executive-level perspective for business optimisation, risk mitigation, and improved ROI.
The rapid advancement of deepfake technology has transformed the cybersecurity threat landscape, particularly for C-level executives. Deepfake-enabled cyberattacks exploit artificial intelligence (AI) to create highly convincing fake videos, audio recordings, and images. These attacks are not merely theoretical; they are being actively used to defraud organisations, manipulate financial transactions, and compromise sensitive information.
For C-suite executives, the implications of deepfake threats are severe. Attackers can impersonate senior leadership to authorise fraudulent wire transfers, extract confidential data, or even manipulate corporate decision-making. Given the high stakes, it is critical for organisations to implement effective countermeasures.
In an era where digital connectivity defines the rhythm of our daily lives, cyber security is no longer a back-office technical issue—it is a boardroom priority. For Ultra-High Net-Worth Individuals (UHNWIs) & HNIs, the stakes are even higher, particularly when it comes to protecting senior family members from cyber threats. This is not merely a matter of personal safety; it’s a question of wealth preservation, reputational risk, and intergenerational legacy management.
Senior citizens, often perceived as “soft targets,” are growing in the crosshairs of sophisticated cybercriminals. From social engineering and phishing scams to ID theft and financial fraud, the attack vectors are diverse and evolving rapidly. In this blog post, we delve deep into the landscape of cyber threats faced by elderly folks or adults, offering actionable insights and strategies that C-Level executives can implement to secure their families, assets, and long-term interests.
India is witnessing a paradigm shift in cyber fraud. Gone are the days when spam emails and basic phishing attacks dominated the threat landscape. Today, attackers wield AI-powered tools, social engineering, and psychological manipulation to deceive even the savviest executives. The “digital arrest” scam is a prime example—where individuals are falsely informed that they are under online investigation, often accompanied by deepfake voices, manipulated video calls, or forged documents.