CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Siri-Vuln-KrishnaG-CEO

Siri Bug: A Chasm in Apple’s Security Wall

The Siri bug, a security loophole, allowed malicious actors to bypass device security measures and access sensitive information stored on locked iPhones, iPads, and other Apple devices. This was achieved through voice commands directed at Siri, circumventing the need for a passcode or biometric authentication.

Mobile-App-Sec-KrishnaG-CEO

Mobile AppSec: A Survival Guide for MSMEs

In today’s digital age, security is not just a compliance requirement; it’s a competitive advantage. MSMEs that prioritise mobile security are better positioned to thrive and succeed in the long term.

AST-KrishnaG-CEO

Application Security Testing: A Cornerstone of Modern Business

Application Security Testing (AST) emerges as a critical discipline to safeguard digital assets and mitigate risks.