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AInfoSec-KrishnaG-CEO

The AI Arms Race: When Phishing Becomes Personal (and Deadly)

Welcome to the chilling reality of the third wave of cyberattacks, where artificial intelligence isn’t just a sci-fi trope; it’s the weapon of increasingly sophisticated digital predators.

Coffee Badging - KrishnaG-CEO

Coffee Badging: A Simmering Trend or a Sign of Something Stronger?

The ghost town silence of deserted offices may soon replace the aroma of brewing coffee and the clatter of hurried footsteps. Enter “coffee badging,” a phenomenon sweeping the post-pandemic workplace where employees briefly appear, grab their caffeine fix, and promptly vanish – all while technically fulfilling return-to-office mandates. But why this ritualistic coffee klatch? The …

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Level Up Your Business Game: Understanding Purchasing Power Parity (PPP) for MSMEs

Level Up Your Business Game: Understanding Purchasing Power Parity (PPP) for MSMEs Have you ever wondered how much “bang for your buck” you’re getting when buying raw materials or equipment? Or maybe you’re an exporter, curious about the actual value of your products overseas. Enter Purchasing Power Parity (PPP), your key to unlocking smarter financial …

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Inbound-Marketing-KrishnaG-CEO-Macinfosoft

Stop Paying Rent for the Digital High Street: Own Your Space with MSME SEO

Listen up, Indian MSME warriors! In today’s digitally driven battlefield, where massive corporations cast long shadows, it’s easy to feel dwarfed. But fear not, for you wield a secret weapon: SEO – Search Engine Optimisation. Think of it as the ultimate equaliser, the Robin Hood of digital marketing. With the right SEO strategy, your website …

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DiSC-Assessments - KrishnaG-CEO

Decoding Your Team: A CEO’s Guide to the DiSC Assessment

Dominant (D), Influential (I), Steadfast (S), and Conscientious (C). Each represents unique natural communication, decision-making, and interaction tendencies. The DiSC assessment helps individuals chart their own “behavioural terrain,” providing insights into their strengths, weaknesses, and preferred working styles.