Marketing-KrishnaG-CEO

The Mighty MSME: Why Marketing Matters More Than Ever

Effective marketing isn’t an expense for MSMEs; it’s an investment in growth. By implementing a targeted strategy, you can attract new clients, build brand loyalty, and ultimately achieve your business goals. Remember, even the smallest business can have a mighty online presence in today’s digital world. So, don’t underestimate the power of marketing – it’s the key to unlocking your MSME’s full potential.

Pre-Emptive-Rights-KrishnaG-CEO

Safeguarding Shareholder Value: Pre-emptive Rights for Indian Companies

Pre-emptive rights offer peace of mind. You’re not left at the mercy of dilution when the company raises additional capital. This lets you make informed investment decisions, knowing your stake remains protected. Additionally, pre-emptive rights can provide a strategic advantage when negotiating investment terms with startups. By emphasising the value you bring as a long-term investor, you can potentially secure more favourable terms for your initial investment.

Pre-emptive rights are an invaluable tool for navigating the dynamic world of Indian startups. They empower you to protect your investment, maintain influence within the company, and potentially maximise your returns. As an Angel Investor or VC, understanding and strategically leveraging pre-emptive rights can be the difference between a successful investment and a diluted stake. Remember, a well-protected investment is a foundation for long-term success in the exciting Indian startup market.

NoPwdShare-KrishnaG-CEO

The Perilous Password: Why Credential Sharing is a C-Suite Headache

A recent study reveals a startling trend: romantic partners share login credentials for an average of 12 different account types. This seemingly innocuous act of “sharing” poses a significant risk to individuals and organisations.

Estonian-Fin-KrishnaG-CEO

The Estonian Financial Supervision and Resolution Authority: Your Partner in a Stable and Secure Financial Landscape

Estonia’s e-Residency program, coupled with the robust framework provided by Finantsinspektsioon, offers an unmatched value proposition for digital nomads.

RoFO-KrishnaG-CEO

Securing Your Strategic Advantage: A Guide to Right of First Offer (RoFO)

Right of First Offer (RoFO) can be a powerful tool for C-suite executives seeking to enhance strategic control and mitigate risk.