security consulting

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Mobile-Apps-Pen-Test-KrishnaG-CEO

Mobile Apps Security Testing: A Shield Against App Store Fraud Attacks

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Mobile applications have become integral to our lives in today’s digital age. From banking to gaming, shopping to socialising, we rely on these apps for almost everything. However, with the increasing popularity of mobile apps, the risk of fraud attacks has also escalated. One of the most common avenues for fraudsters is through app stores. Mobile application security and penetration testing are essential to mitigate this risk.