Rogue software refers to malicious software that appears legitimate but is designed to deceive users into purchasing unnecessary security products or divulging confidential information. These programs often masquerade as antivirus tools, system optimisers, or ransomware protection. However, instead of securing systems, rogue software compromises them, making it harder for businesses to protect their data and assets.
ROI in information security is often seen as “the cost of what didn’t happen” — breaches that didn’t occur, penalties that were avoided, and reputational damage that never materialised. However, this doesn’t mean that the value of cybersecurity investments cannot be measured. By analysing key factors such as risk reduction, cost savings, and business continuity, companies can effectively quantify the ROI of their ISAs and broader security initiatives.
Vulnerability management is the proactive process of identifying, assessing, and mitigating vulnerabilities within an organisation’s IT infrastructure. It involves a systematic approach to discovering and addressing weaknesses that malicious actors could exploit.
Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.
In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.