Network Security

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.

Brute-Force-Attacks-KrishnaG-CEO

Automated Brute Force Attacks: A Growing Threat

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A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.

Prevent-DPI-Evasion-KrishnaG-CEO

Deep Packet Inspection (DPI) Evasion: A Critical Threat to MSMEs

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DPI is a sophisticated technique network administrators employ to examine the data content within network packets. It’s instrumental in detecting and preventing malicious activities such as malware, spam, and unauthorised access. However, cybercriminals have adapted and developed countermeasures to bypass DPI, a phenomenon known as DPI evasion.

Secure-DNS-Attacks-KrishnaG-CEO

DNS Attacks: A Critical Threat to C-Suite and MSME Business Owners

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The digital landscape is a complex ecosystem where companies of all sizes rely on the seamless functioning of their IT infrastructure. The Domain Name System (DNS) is at the heart of this infrastructure, a critical component that converts human-readable domain names into machine-readable IP addresses. While often overlooked, the DNS is a prime target for cybercriminals. This blog post will delve into the world of DNS attacks, examining the specific threats posed to C-Suite executives and MSME business owners. We will explore the various types of DNS attacks and their implications and provide actionable steps to mitigate risks.

DNS attacks seriously threaten businesses in today’s digital age. By understanding the different types of attacks, their potential impact, and the available mitigation strategies, C-Suite executives and MSME business owners can make informed decisions to safeguard their organisations. By implementing a layered security approach that combines best practices, incident response planning, and advanced techniques, businesses can bolster their defences and ensure their critical DNS infrastructure’s continued availability and integrity.