Data destruction attacks represent a particularly destructive branch of cyber threats where malicious actors intentionally destroy or delete critical data assets, aiming to cause maximum disruption. For C-Suite executives, understanding the depth and impact of these attacks is crucial to mitigating their potentially devastating effects on both operations and profitability.
Rogue software refers to malicious software that appears legitimate but is designed to deceive users into purchasing unnecessary security products or divulging confidential information. These programs often masquerade as antivirus tools, system optimisers, or ransomware protection. However, instead of securing systems, rogue software compromises them, making it harder for businesses to protect their data and assets.
Vulnerability management is the proactive process of identifying, assessing, and mitigating vulnerabilities within an organisation’s IT infrastructure. It involves a systematic approach to discovering and addressing weaknesses that malicious actors could exploit.
Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.
A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.