ASO-SEO-KrishnaG-CEO

App Store Optimisation (ASO) vs. Search Engine Optimisation (SEO): A Comparative Analysis

In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.

Healthcare-CyberThreats-KrishnaG-CEO

Cyber Threats in Healthcare: A Critical Issue for MSMEs

Cybercriminals are opportunistic. They target organisations of all sizes, but healthcare MSMEs, with their rich trove of sensitive patient data, are particularly attractive.

Civic-Sense-MSME-KrishnaG-CEO

Civic Sense: A Cornerstone for Business Success in India

India, a nation brimming with entrepreneurial spirit, is undergoing rapid economic growth. Corporate citizenship becomes increasingly crucial as businesses expand and contribute to the nation’s progress. Civic sense, often overlooked in pursuing profit, is a fundamental pillar of sustainable business success. This article delves into the significance of civic sense for MSMEs in India, exploring its impact on business operations, reputation, and overall growth.

Namaste is a contactless secure greeting that conveys respect & warmth. It aligns perfectly with the growing emphasis on hygiene & safety.

Angel-Tax-IN-KrishnaG-CEO

Angel Tax: A Comprehensive Guide for Indian Businesses

The abolition of the angel tax marks a watershed moment for the Indian startup ecosystem. It removes a significant hurdle and creates a more favourable environment for entrepreneurs and investors. However, the journey towards building a world-class startup ecosystem is still ongoing. By addressing the remaining challenges and fostering a culture of innovation, India can become a global leader in the startup space.

Pre-Emptive-Rights-KrishnaG-CEO

Safeguarding Shareholder Value: Pre-emptive Rights for Indian Companies

Pre-emptive rights offer peace of mind. You’re not left at the mercy of dilution when the company raises additional capital. This lets you make informed investment decisions, knowing your stake remains protected. Additionally, pre-emptive rights can provide a strategic advantage when negotiating investment terms with startups. By emphasising the value you bring as a long-term investor, you can potentially secure more favourable terms for your initial investment.

Pre-emptive rights are an invaluable tool for navigating the dynamic world of Indian startups. They empower you to protect your investment, maintain influence within the company, and potentially maximise your returns. As an Angel Investor or VC, understanding and strategically leveraging pre-emptive rights can be the difference between a successful investment and a diluted stake. Remember, a well-protected investment is a foundation for long-term success in the exciting Indian startup market.