Compliance

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.

Brute-Force-Attacks-KrishnaG-CEO

Automated Brute Force Attacks: A Growing Threat

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A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.

Mobile-Apps-Pen-Test-KrishnaG-CEO

Mobile Apps Security Testing: A Shield Against App Store Fraud Attacks

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Mobile applications have become integral to our lives in today’s digital age. From banking to gaming, shopping to socialising, we rely on these apps for almost everything. However, with the increasing popularity of mobile apps, the risk of fraud attacks has also escalated. One of the most common avenues for fraudsters is through app stores. Mobile application security and penetration testing are essential to mitigate this risk.

API-Security-KrishnaG-CEO

API Security: A Guide for MSME Business Owners

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In today’s digital age, APIs (Application Programming Interfaces) have become the backbone of modern businesses. They power interactions between software applications, enabling seamless data exchange and functionality. However, with the growing reliance on APIs, the risk of security breaches has also grown significantly. To tackle this, the Open Web Application Security Project (OWASP) has identified the top 10 most critical API security risks.