ASO-SEO-KrishnaG-CEO

App Store Optimisation (ASO) vs. Search Engine Optimisation (SEO): A Comparative Analysis

In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.

PQC-KrishnaG-CEO

Protect Your Bottom Line: NIST’s New Crypto Standard is a Must-Have

Protect Your Bottom Line: NIST’s New Crypto Standard is a Must-Have

The Dawn of a New Era in Cybersecurity

In a groundbreaking move that heralds a new era of cybersecurity, the National Institute of Standards and Technology (NIST) has officially formalised the world’s first post-quantum cryptography (PQC) standards. This landmark achievement is a critical step in safeguarding our digital world from the potential threats posed by future quantum computers.

The Looming Threat of Quantum Computers

While quantum computers are still in their infancy, their potential to revolutionise computing is undeniable. However, this same power also poses a grave threat to our current encryption methods. Quantum computers have the theoretical ability to break many cryptographic algorithms that underpin our digital infrastructure, including those used to secure online banking, digital signatures, and sensitive communications.