Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …
Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …
Tabletop Exercises Explained A tabletop exercise, often abbreviated as TTX, is a simulated, interactive activity designed to test an organisation’s preparedness for dealing with specific emergencies. It involves key personnel with assigned roles and responsibilities gathering in a controlled environment, typically a meeting room, to discuss their responses to a hypothetical scenario. Think of it …
Namaskara One and all, Amidst the digital revolution that defines our modern era, I am honoured to introduce an Information Security company dedicated to safeguarding the essence of our digital existence – our data and systems. This company stands at the forefront of information security, providing a specialised suite of services, particularly tailored to our …
Namaste: No Touch, All Secure: The Unexpected Guardian of Information Security The Significance of Namaste in Information Security is deeply rooted in my Bharatas Cultural Heritage since times immemorial. Namaste or Namaskara has become my Personal Branding ever since I incorporated OMVAPT Private Limited in Bengaluru, Karnataka, India. We respect the other person’s aura and …