Have you ever heard someone in a suit spouting off about “top line” and “bottom line”? Don’t worry, mate, you’re not alone. These two business buzzwords get tossed around like cricket balls at Lord’s, leaving many a confused souls scratching their heads. Fear not, for today, we’re cracking the code!
Conquering Growth: OKRs for Your Indian MSME in 2024 Indian MSMEs are the backbone of our economy, pulsating with entrepreneurial spirit and boundless potential. Yet, in a market as vibrant as India’s, navigating the path to success requires more than just grit. Here’s where Objectives and Key Results (OKRs) come in—a robust goal-setting framework that …
The 16 Personalities is a famous personality assessment based on the Myers-Briggs Type Indicator (MBTI) developed by mother and daughter duo – Katharine Cook Briggs and her daughter Isabel Briggs Myers. The MBTI is a psychological tool that categorises people into one of 16 types in four key areas. Each of the 16 personality kinds …
Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …
Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …