Vulnerability Assessment

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Adversarial-ML-KrishnaG-CEO

Adversarial Machine Learning Attacks: A C-Suite Guide to Mitigating Risks

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In today’s data-driven world, machine learning (ML) has become an indispensable tech for businesses across various industries. From fraud detection to customer segmentation, ML algorithms extract valuable insights and make informed decisions. However, the increasing reliance on ML systems has also made them a prime target for malicious actors. Adversarial machine learning attacks exploit the vulnerabilities of ML models to compromise their integrity and functionality. This blog article will delve into the intricacies of adversarial machine learning attacks, exploring their various types, real-world implications, and effective mitigation strategies. We will adopt a C-suite-centric perspective, focusing on the business impact, ROI, and risk mitigation associated with these attacks.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.

Mobile-Apps-Pen-Test-KrishnaG-CEO

Mobile Apps Security Testing: A Shield Against App Store Fraud Attacks

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Mobile applications have become integral to our lives in today’s digital age. From banking to gaming, shopping to socialising, we rely on these apps for almost everything. However, with the increasing popularity of mobile apps, the risk of fraud attacks has also escalated. One of the most common avenues for fraudsters is through app stores. Mobile application security and penetration testing are essential to mitigate this risk.

PWA-Phishing-KrishnaG-CEO

Phishing Attacks Targeting Mobile Users via Progressive Web Applications (PWA): A C-Suite Perspective

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In today’s digital age, mobile devices have become indispensable to our personal and professional lives. As businesses increasingly lean on mobile apps for customer engagement, internal operations, and data access, the risk of cyberattacks targeting these applications has also grown. One particularly insidious threat is using Progressive Web Applications (PWAs) as a vehicle for phishing attacks.

Phishing attacks have evolved significantly over the recent years, and using PWAs has added a new dimension to this threat. Cybercriminals can leverage the legitimacy and trust associated with PWAs to trick unsuspecting users into divulging sensitive information.