VAPT

Purple-Teaming-KrishnaG-CEO

Purple Teaming: A Strategic Approach to Penetration Testing for C-Suite Executives

by

Purple teaming is a collaborative approach to penetration testing that brings together red teamers (attackers) and blue teamers (defenders) to simulate real-world cyberattacks and evaluate an organisation’s ability to respond effectively. By combining the offensive and defensive perspectives, purple teaming provides a more holistic and realistic assessment of an organisation’s security posture than traditional methods.

Prevent-Malvertising-KrishnaG-CEO

Safeguarding Your Digital Kingdom: A C-Suite Guide to Preventing Malvertising

by

Malvertising, short for malicious advertising, is a cybercrime technique that leverages the reach and trust associated with online advertising to deliver harmful content. Malicious actors infiltrate legitimate ad networks and insert malicious code into advertisements, which are then displayed on unsuspecting websites. When a user clicks on or simply view these malicious ads, their devices can become infected with malware, leading to a range of detrimental consequences.

Employee-Productivity-KrishnaG-CEO

Employees Productivity: A Comprehensive Guide for MSMEs

by

In today’s competitive business landscape, maximising a team’s productivity is paramount for the success of any MSME. For micro, small, and medium-sized enterprises (MSMEs), optimising the team’s performance becomes even more critical due to the minimal resources required and the need to compete with more giant corporations.

Voice-Assitant-Exploitation-KrishnaG-CEO

Voice Assistant Exploitation: A Growing Threat to C-Suite Executives

by

In today’s digital age, voice assistants have become integral to our daily business. These virtual assistants offer convenience and efficiency, from controlling smart homes to providing information and entertainment. However, as with any technology, voice assistants have vulnerabilities. Cybercriminals have recognised the potential of exploiting voice assistants to target high-profile individuals, including C-Suite executives, for financial gain, reputational damage, and competitive advantage.

Voice assistant exploitation refers to cyberattacks targeting voice-activated virtual assistants, Amazon Alexa, Google Home, or Apple Siri.

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

by

Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.