In today’s competitive business landscape, maximising a team’s productivity is paramount for the success of any MSME. For micro, small, and medium-sized enterprises (MSMEs), optimising the team’s performance becomes even more critical due to the minimal resources required and the need to compete with more giant corporations.
In today’s digital age, voice assistants have become integral to our daily business. These virtual assistants offer convenience and efficiency, from controlling smart homes to providing information and entertainment. However, as with any technology, voice assistants have vulnerabilities. Cybercriminals have recognised the potential of exploiting voice assistants to target high-profile individuals, including C-Suite executives, for financial gain, reputational damage, and competitive advantage.
Voice assistant exploitation refers to cyberattacks targeting voice-activated virtual assistants, Amazon Alexa, Google Home, or Apple Siri.
Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.
Whaling attacks, a sophisticated form of cybercrime, have become a significant cyber threat to businesses of all sizes. Targeting high-profile individuals within organisations, these attacks exploit the trust and authority of C-Level executives to deceive employees into performing fraudulent actions. Attackers can trick employees into transferring funds, disclosing sensitive information, or compromising critical systems by impersonating top executives.
In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.