targeted marketing

Customers-Lifetime-Value-KrishnaG-CEO

Client Lifetime Value (CLTV): A Comprehensive Guide for MSMEs

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Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.

Marketing-KrishnaG-CEO

The Mighty MSME: Why Marketing Matters More Than Ever

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Effective marketing isn’t an expense for MSMEs; it’s an investment in growth. By implementing a targeted strategy, you can attract new clients, build brand loyalty, and ultimately achieve your business goals. Remember, even the smallest business can have a mighty online presence in today’s digital world. So, don’t underestimate the power of marketing – it’s the key to unlocking your MSME’s full potential.