SMO is the process of increasing a website’s visibility and reach through social media platforms. It involves a strategic content creation, distribution, and engagement approach to drive traffic, enhance brand reputation, and foster customer relationships. Unlike Social Media Marketing (SMM), which focuses on acquiring customers, SMO aims to optimise an existing online presence for maximum impact.
Self-Respect: The Secret Weapon of High-Performance CEOs and MSME Champions In the cutthroat business world, success is often measured in profit margins, market share, and quarterly reports. But beneath the dazzling facades of boardrooms and bustling shops lies a fundamental truth: lasting success starts with self-respect. For CEOs and MSME owners, self-respect isn’t just a …
Imagine having a visual roadmap that captures the essence of your business, from your customers to your revenue streams. The Business Model Canvas does just that! It’s a powerful tool that helps you visualise, design, and refine your business model, making it easier to understand, communicate, and test your ideas. Who’s it for? Advantages of …