MSME

ART-KrishnaG-CEO

Accounts Receivable Turnover: A Comprehensive Guide for MSMEs

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Accounts receivable turnover (ART) is a crucial metric that measures how efficiently a company collects its outstanding customer invoices. It indicates the number of times a company collects its average accounts receivable balance during a specific period. A high ART ratio generally signifies that the organisation effectively manages its credit policies and payment collection promptly, while a low ratio may indicate potential cash flow issues and credit risks.

Customers-Lifetime-Value-KrishnaG-CEO

Client Lifetime Value (CLTV): A Comprehensive Guide for MSMEs

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Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.

ASO-SEO-KrishnaG-CEO

App Store Optimisation (ASO) vs. Search Engine Optimisation (SEO): A Comparative Analysis

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In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.

Analysing-Steganography-KrishnaG-CEO

Data Exfiltration through Steganography: A Comprehensive Guide for C-Suite and MSME

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Steganography is the art of concealing a secret message within another file or medium. It is a technique that has been used for centuries to communicate secretly. In recent years, steganography has become a popular tool for data exfiltration, which is the unauthorised transfer of confidential data from a computer system to an unauthorised location.

Servant-Leaders - KrishnaG-CEO

Servant Leadership: The Cornerstone of MSME Success

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Robert K. Greenleaf introduced the concept of servant leadership, a counterintuitive approach that places the leader in a supportive role. Rather than wielding power, servant leaders focus on empowering their team members to accomplish their full potential.