Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.
In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.
Steganography is the art of concealing a secret message within another file or medium. It is a technique that has been used for centuries to communicate secretly. In recent years, steganography has become a popular tool for data exfiltration, which is the unauthorised transfer of confidential data from a computer system to an unauthorised location.
Robert K. Greenleaf introduced the concept of servant leadership, a counterintuitive approach that places the leader in a supportive role. Rather than wielding power, servant leaders focus on empowering their team members to accomplish their full potential.
DPI is a sophisticated technique network administrators employ to examine the data content within network packets. It’s instrumental in detecting and preventing malicious activities such as malware, spam, and unauthorised access. However, cybercriminals have adapted and developed countermeasures to bypass DPI, a phenomenon known as DPI evasion.