Secure New Year 2024 - Krishna G CEO

Secure the New Year with OMVAPT

We Secure Risk. We Secure Cyber Risk. We Secure Information. We Simulate as an adversary to know the attacker’s intent and safeguard the information. The art of simulating a malicious hacker is called Penetration Testing. OMVAPT has offensive security-certified experts and dedicated state-of-the-art penetration testers to geek out. We Secure Risk: We Secure Cyber Risk: …

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OKR - Indian MSMEs

Conquering Growth: OKRs for Your Indian MSME in 2024

Conquering Growth: OKRs for Your Indian MSME in 2024 Indian MSMEs are the backbone of our economy, pulsating with entrepreneurial spirit and boundless potential. Yet, in a market as vibrant as India’s, navigating the path to success requires more than just grit. Here’s where Objectives and Key Results (OKRs) come in—a robust goal-setting framework that …

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Cybersecurity Armour: Unveiling the Ultimate Shield Against Evolving Threats

Establishing continuous vulnerability assessment (VA) and Penetration testing (Pen Testing) as a service within your company is an excellent approach to maintaining a high level of cyber resilience.

How to measure Brand Awareness?

How to measure Brand Awareness for MSME?

Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …

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Brand-Awareness-by-Macinfosoft-KrishnaG-CEO

What is Brand Awareness?

Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …

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