Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.
In today’s quantum age, where cyber threats are becoming increasingly sophisticated and pervasive, cybersecurity has emerged as a critical business imperative. For CEOs of MSMEs (Micro, Small, and Medium-sized Enterprises), effectively communicating the importance of cybersecurity to their board is paramount to securing the necessary investments to safeguard their organisation’s assets, reputation, and operational continuity. This blog post will delve into CEOs’ strategies to navigate the cybersecurity landscape and convince their board of the urgency and value of investing in robust cybersecurity measures.