CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Brute-Force-Attacks-KrishnaG-CEO

Automated Brute Force Attacks: A Growing Threat

A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.

Analysing-Steganography-KrishnaG-CEO

Data Exfiltration through Steganography: A Comprehensive Guide for C-Suite and MSME

Steganography is the art of concealing a secret message within another file or medium. It is a technique that has been used for centuries to communicate secretly. In recent years, steganography has become a popular tool for data exfiltration, which is the unauthorised transfer of confidential data from a computer system to an unauthorised location.

Data-Exfiltration-Secure-KrishnaG-CEO

Minimise the Costly Impact of Data Exfiltration: 12 Essential Tips

Data exfiltration – the theft of sensitive information – is a growing threat, posing severe financial and reputational risks.

BlueTooth-KrishnaG-CEO

Are Your Bluetooth Connections Putting Your Business at Risk?

A proactive approach with wireless penetration testing and forensics, you can strengthen organisation from the ever-evolving threats.