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Decoding the Vibe Code: Aligning Culture, Strategy, and ROI in the C-Suite

Decoding the Vibe Code: Aligning Culture, Strategy, and ROI in the C-Suite “The vibe you set is the brand you build.” – Anonymous, but possibly your next employee. Executive Summary In today’s competitive and chaotic business ecosystem, where disruption is the only constant, companies are not just judged by their products or profits—but by the …

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Get 10X Value or the Next Session is Free: Why ‘Secure CEO as a Service’ Is Not an Expense—It’s an Investment

Secure CEO as a Service offers a holistic, multi-disciplinary leadership solution that embeds security & resilience for the entire business.

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Sales SBU : The Six Thinking Hats Approach for MSMEs

Discover how MSMEs can transform their sales function using Edward de Bono’s Six Thinking Hats. This strategic guide helps C-Suite leaders optimise sales performance, mitigate risk, and boost ROI with a structured, data-driven, and emotionally intelligent approach.

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Marketing: The Catalyst for Demand, Visibility, and Value Creation

For MSMEs, marketing is often misunderstood as mere promotion or social media presence. However, when executed with strategic depth, marketing becomes the growth engine that aligns products with markets, builds trust, and establishes long-term competitive advantage. Using the Six Thinking Hats, C-Suite leaders can unlock clarity in marketing investments, direction, and outcomes.

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The Essential SBUs for MSMEs: A Six Thinking Hats Perspective for C-Suite Mastery

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, driving innovation, employment, and regional development. However, the operational complexity often becomes a bottleneck for sustainable growth. For a C-Suite leader navigating the MSME space, understanding and harmonising the essential Strategic Business Units (SBUs) is paramount to long-term success.
This blog post explores the 11 Essential SBUs required for a robust MSME structure, through the lens of Edward de Bono’s Six Thinking Hats methodology—an innovative framework that enhances decision-making by separating different modes of thinking. Each SBU is evaluated with all six hats to provide a well-rounded, executive-level perspective for business optimisation, risk mitigation, and improved ROI.