sales

Customers-Lifetime-Value-KrishnaG-CEO

Client Lifetime Value (CLTV): A Comprehensive Guide for MSMEs

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Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.

ASO-SEO-KrishnaG-CEO

App Store Optimisation (ASO) vs. Search Engine Optimisation (SEO): A Comparative Analysis

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In the digital age, where mobile devices reign supreme, app stores have become bustling marketplaces. For large and small businesses, ensuring their apps are prominently displayed is crucial for driving downloads and user engagement. This is where App Store Optimization (ASO) and Search Engine Optimization (SEO) come into play. While they aim to improve visibility, they operate in distinct realms.