Penetration Testing

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Adversarial-ML-KrishnaG-CEO

Adversarial Machine Learning Attacks: A C-Suite Guide to Mitigating Risks

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In today’s data-driven world, machine learning (ML) has become an indispensable tech for businesses across various industries. From fraud detection to customer segmentation, ML algorithms extract valuable insights and make informed decisions. However, the increasing reliance on ML systems has also made them a prime target for malicious actors. Adversarial machine learning attacks exploit the vulnerabilities of ML models to compromise their integrity and functionality. This blog article will delve into the intricacies of adversarial machine learning attacks, exploring their various types, real-world implications, and effective mitigation strategies. We will adopt a C-suite-centric perspective, focusing on the business impact, ROI, and risk mitigation associated with these attacks.

Logic-Bombs-KrishnaG-CEO

Logic Bombs: A Silent Threat to C-Level Executives

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In cyber warfare, where the lines between offence and defence constantly blur, a particularly insidious threat looms large: the logic bomb. These malicious code snippets, embedded within legitimate applications, scripts, or systems, are designed to unleash destructive payloads under specific conditions or triggers. For C-level executives responsible for their organisation’s security and reputation, understanding the nature, implications, and countermeasures of logic bombs is paramount.

A logic bomb is a time bomb waiting to go off within a computer system. Code remains dormant until a predetermined condition matches, such as a specific date, time, event, or data input. Once the trigger is pulled, the bomb explodes, executing its malicious payload, which can range from data deletion or corruption to system shutdown or network sabotage.

Whaling-Attacks-KrishnaG-CEO

Whaling Attacks: A C-Suite’s Nightmare

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Whaling attacks, a sophisticated form of cybercrime, have become a significant cyber threat to businesses of all sizes. Targeting high-profile individuals within organisations, these attacks exploit the trust and authority of C-Level executives to deceive employees into performing fraudulent actions. Attackers can trick employees into transferring funds, disclosing sensitive information, or compromising critical systems by impersonating top executives.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.