ethical hacking

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Adversarial-ML-KrishnaG-CEO

Adversarial Machine Learning Attacks: A C-Suite Guide to Mitigating Risks

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In today’s data-driven world, machine learning (ML) has become an indispensable tech for businesses across various industries. From fraud detection to customer segmentation, ML algorithms extract valuable insights and make informed decisions. However, the increasing reliance on ML systems has also made them a prime target for malicious actors. Adversarial machine learning attacks exploit the vulnerabilities of ML models to compromise their integrity and functionality. This blog article will delve into the intricacies of adversarial machine learning attacks, exploring their various types, real-world implications, and effective mitigation strategies. We will adopt a C-suite-centric perspective, focusing on the business impact, ROI, and risk mitigation associated with these attacks.

Threat-Modelling-KrishnaG-CEO

Threat Modelling: A Blueprint for Business Resilience

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Threat modelling is a systematic process of identifying potential threats and vulnerabilities within a system or application. It involves a meticulous examination of the system’s architecture, data flow, and security requirements to assess potential risks. By proactively identifying and mitigating threats, organisations can significantly reduce the likelihood of successful attacks and their associated financial and reputational consequences.

BlueTooth-KrishnaG-CEO

Are Your Bluetooth Connections Putting Your Business at Risk?

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A proactive approach with wireless penetration testing and forensics, you can strengthen organisation from the ever-evolving threats.