data privacy

Neuro-Plasticity-KrishnaG-CEO

Cyber Security Neuro Plasticity: A New Frontier for Penetration Testers and Information Security Researchers

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Neuro plasticity, a cornerstone of neuroscience, refers to the brain’s capacity to reorganize itself in response to experiences. This phenomenon occurs at various levels, from the formation of new synapses to the creation of entirely new neural pathways. Factors such as learning, memory, and environmental stimuli can all influence neuro plasticity.

Cyber threats can exploit human vulnerabilities in ways that directly affect the brain. Phishing attacks, for example, leverage social engineering techniques to manipulate emotions and cognitive processes, leading to impulsive decision-making and compromised security. Malware can also impact cognitive function by causing stress, anxiety, and fatigue, which can impair judgment and attention.

EavesDropping-KrishnaG-CEO

Eavesdropping: A Silent Threat to MSME Business Owners

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Eavesdropping, or passive surveillance, is a clandestine method that involves intercepting and monitoring communications without the knowledge or consent of those involved. This silent threat can pose significant risks to businesses, particularly those with confidential data and mission-critical operations.

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.

Brute-Force-Attacks-KrishnaG-CEO

Automated Brute Force Attacks: A Growing Threat

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A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.