Boards typically comprise a mix of internal directors (executives from within the company) and external directors (independent individuals unconnected to the organisation). This blend ensures a balance of insights—insiders bring deep organisational knowledge, while outsiders contribute objectivity and fresh perspectives.
Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.