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Prevent-Form-Jacking-KrishnaG-CEO

Form jacking: The Silent Threat to MSMEs

Formjacking is a sophisticated cybercrime where malicious code is injected into e-commerce websites to rob payment card details. Attackers target online forms, such as checkout pages, to capture sensitive information as customers enter. Once compromised, this data is transmitted to the attacker, leaving businesses and customers vulnerable to financial loss and reputational damage.

Social-Media-Optimisation-KrishnaG-CEO

Social Media Optimisation: A C-Suite Perspective

SMO is the process of increasing a website’s visibility and reach through social media platforms. It involves a strategic content creation, distribution, and engagement approach to drive traffic, enhance brand reputation, and foster customer relationships. Unlike Social Media Marketing (SMM), which focuses on acquiring customers, SMO aims to optimise an existing online presence for maximum impact.

Search-Engine-Experience-KrishnaG-CEO

Search Engine Experience: A Cornerstone for MSME and D2C Success

Search Engine Experience encompasses the holistic user experience within a search engine environment. It includes factors such as search results relevance, page loading speed, mobile friendliness, user interface, and overall satisfaction. A superior Search Engine Experience enhances user engagement, positively influences search engine rankings, and increases organic traffic.

WP-KrishnaG-CEO

WordPress: The Cornerstone of Scalable D2C and MSME Success

WordPress, an open-source Content Management System (CMS), offers flexibility and scalability. Here’s why it’s an ideal choice for D2C and MSME businesses:

Core Strengths of WordPress

User-Friendliness: WordPress boasts an intuitive interface, making it easy for non-technical users to manage website content.

Customizability: WordPress offers a wide array of themes and plugins, which can be tailored to match any brand identity and business requirements.

SEO Friendliness: WordPress is inherently SEO-friendly, making it visible for search engines to discover and index your website.

Large Community: A thriving community of developers and users provides ample support and resources.

Cost-Effective: WordPress is free to use, with additional costs for hosting, domain name, and premium themes or plugins.

Siri-Vuln-KrishnaG-CEO

Siri Bug: A Chasm in Apple’s Security Wall

The Siri bug, a security loophole, allowed malicious actors to bypass device security measures and access sensitive information stored on locked iPhones, iPads, and other Apple devices. This was achieved through voice commands directed at Siri, circumventing the need for a passcode or biometric authentication.