In the ever-evolving digital marketing landscape, Generative Engine Optimisation (GEO) is emerging as a groundbreaking approach to enhancing Search Engine Optimisation (SEO). GEO leverages artificial intelligence (AI) and machine learning to generate high-quality, relevant, engaging content that aligns with search engine algorithms and matches the user intent.
Neuro plasticity, a cornerstone of neuroscience, refers to the brain’s capacity to reorganize itself in response to experiences. This phenomenon occurs at various levels, from the formation of new synapses to the creation of entirely new neural pathways. Factors such as learning, memory, and environmental stimuli can all influence neuro plasticity.
Cyber threats can exploit human vulnerabilities in ways that directly affect the brain. Phishing attacks, for example, leverage social engineering techniques to manipulate emotions and cognitive processes, leading to impulsive decision-making and compromised security. Malware can also impact cognitive function by causing stress, anxiety, and fatigue, which can impair judgment and attention.
Malvertising, short for malicious advertising, is a cybercrime technique that leverages the reach and trust associated with online advertising to deliver harmful content. Malicious actors infiltrate legitimate ad networks and insert malicious code into advertisements, which are then displayed on unsuspecting websites. When a user clicks on or simply view these malicious ads, their devices can become infected with malware, leading to a range of detrimental consequences.
BHASKAR ID, or the Bharat Startup Knowledge Access Registry, is a comprehensive digital platform designed to connect Indian startups with the vast pool of knowledge and resources available in the country. It serves as a central repository where startups can access information on various aspects of their business, from funding opportunities to mentorship and market insights.
In today’s competitive business landscape, maximising a team’s productivity is paramount for the success of any MSME. For micro, small, and medium-sized enterprises (MSMEs), optimising the team’s performance becomes even more critical due to the minimal resources required and the need to compete with more giant corporations.