VAPT

CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

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Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Whaling-Attacks-KrishnaG-CEO

Whaling Attacks: A C-Suite’s Nightmare

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Whaling attacks, a sophisticated form of cybercrime, have become a significant cyber threat to businesses of all sizes. Targeting high-profile individuals within organisations, these attacks exploit the trust and authority of C-Level executives to deceive employees into performing fraudulent actions. Attackers can trick employees into transferring funds, disclosing sensitive information, or compromising critical systems by impersonating top executives.

Info-Infrastructure-KrishnaG-CEO

What is an Information Infrastructure?

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In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.

C-Suite-Boardroom-KrishnaG-CEO

Navigating the Cybersecurity Landscape: A CEO’s Guide to Boardroom Persuasion

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In today’s quantum age, where cyber threats are becoming increasingly sophisticated and pervasive, cybersecurity has emerged as a critical business imperative. For CEOs of MSMEs (Micro, Small, and Medium-sized Enterprises), effectively communicating the importance of cybersecurity to their board is paramount to securing the necessary investments to safeguard their organisation’s assets, reputation, and operational continuity. This blog post will delve into CEOs’ strategies to navigate the cybersecurity landscape and convince their board of the urgency and value of investing in robust cybersecurity measures.

InfoSec-Cricket-KrishnaG-CEO

Information Security: A Crucial Pitch for Indian Cricket

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Indian cricket, a religion for millions, is a massive industry with significant digital footprints. Everything is increasingly digitised, from player statistics to ticket sales, match schedules to fan engagement. It makes a prime target for cyberattacks. Here’s how information security benefits Indian cricket: