Device takeover, or device hijacking, is a cyberattack where malicious actors gain unauthorised control over a device. This often occurs through the use of trojans, a kind of malware disguised as a genuine software.
Malvertising, short for malicious advertising, is a cybercrime technique that leverages the reach and trust associated with online advertising to deliver harmful content. Malicious actors infiltrate legitimate ad networks and insert malicious code into advertisements, which are then displayed on unsuspecting websites. When a user clicks on or simply view these malicious ads, their devices can become infected with malware, leading to a range of detrimental consequences.
Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.
A brute force attack is a simple yet powerful technique hackers use to gain unauthorised access to systems. It involves systematically trying every feasible combination of alpha-numeric characters (such as passwords, PINs, or encryption keys) until the correct one is found. In contrast, this might seem like a time-consuming process, advancements in computing power have made it increasingly feasible for attackers to carry out these attacks rapidly.
Steganography is the art of concealing a secret message within another file or medium. It is a technique that has been used for centuries to communicate secretly. In recent years, steganography has become a popular tool for data exfiltration, which is the unauthorised transfer of confidential data from a computer system to an unauthorised location.