CAC-KrishnaG-CEO

Client Acquisition Costs (CAC): A Comprehensive Guide for MSMEs

Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.

Mobile-App-Sec-KrishnaG-CEO

Mobile AppSec: A Survival Guide for MSMEs

In today’s digital age, security is not just a compliance requirement; it’s a competitive advantage. MSMEs that prioritise mobile security are better positioned to thrive and succeed in the long term.

ERP-Pen-Test-KrishnaG-CEO

Penetration Testing ERP: A Critical Defense

Penetration testing (pentesting) in an ERP system is crucial in safeguarding your organisation’s sensitive data and operations. ERP systems are the backbone of scalable companies, housing critical financial, operational, and customer information. A successful cyberattack on an ERP system can have devastating consequences, including financial loss, reputational loss, and operational disruption.