How Your Location and Browsing Habits Impact Online Prices: Insights and Strategies for C-Suite Leaders
In today’s digitally connected world, personalisation is the cornerstone of e-commerce. However, this personalisation often comes at an invisible cost—your location and browsing habits can significantly impact the prices you see online.
Dynamic pricing is the backbone of modern e-commerce. It leverages advanced algorithms to adjust prices in real time based on various factors such as demand, competition, and consumer behaviour. While this offers businesses the ability to maximise profits, it raises ethical and strategic concerns.