A top-down approach to information security is one where security initiatives and policies are driven by leadership and management, with implementation cascading down to all levels of the organisation. This approach prioritises strategic decision-making and alignment with the organisation’s overall goals. Here are the key characteristics of a top-down approach to information security: Benefits of …
The 16 Personalities is a famous personality assessment based on the Myers-Briggs Type Indicator (MBTI) developed by mother and daughter duo – Katharine Cook Briggs and her daughter Isabel Briggs Myers. The MBTI is a psychological tool that categorises people into one of 16 types in four key areas. Each of the 16 personality kinds …
Establishing continuous vulnerability assessment (VA) and Penetration testing (Pen Testing) as a service within your company is an excellent approach to maintaining a high level of cyber resilience.
Measuring brand awareness for an MSME can be challenging due to limited resources and reach compared to larger companies. However, several effective methods can help gauge brand recognition and perception within the target audience: Quantitative Metrics: 1. Website Traffic: 2. Social Media Engagement: 3. Brand Mentions and Reviews: 4. Marketing Campaign Performance: 5. Lead Generation …
Brand awareness – The extent to which people are aware and connect emotionally with a specific brand and its products or services. It encompasses two key aspects: 1. Brand Recognition: This refers to a consumer’s ability to identify a brand when they encounter it, such as recognising its logo, name, or slogan. 2. Brand Recall: …