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Prevent-Vishing-KrishnaG-CEO

The Cunning Call: Why Vishing Attacks Pose a Major Threat to MSMEs and How to Fortify Your Defences

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In today’s digital landscape, where data reigns supreme, safeguarding your business’s sensitive information is paramount. While firewalls and robust cybersecurity protocols remain crucial, a new breed of cybercrime is emerging – one that bypasses the digital realm and targets your most vulnerable asset: your employees. This insidious threat is vishing, a social engineering attack that leverages phone calls and voice messages to trick individuals into revealing confidential information.

Marketing-KrishnaG-CEO

The Mighty MSME: Why Marketing Matters More Than Ever

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Effective marketing isn’t an expense for MSMEs; it’s an investment in growth. By implementing a targeted strategy, you can attract new clients, build brand loyalty, and ultimately achieve your business goals. Remember, even the smallest business can have a mighty online presence in today’s digital world. So, don’t underestimate the power of marketing – it’s the key to unlocking your MSME’s full potential.

Insider-Threats-KrishnaG-CEO

Unwitting Insiders: The Silent Enablers of Cyberattacks

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Cyberattacks are often portrayed as complex operations launched by sophisticated criminals. While this is true, robust cybersecurity defences can thwart even the most elaborate attack plan. However, a growing threat lies within your organisation itself: accidental insiders.

Encoded-URL-KrishnaG-CEO

Encoded URLs: The Silent Threat Evading the Email Security

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Encoded URLs represent a growing threat in the cybersecurity landscape. By understanding the risks and the value of proactive measures like pen testing, you can safeguard your organisation from sophisticated cyberattacks and ensure business continuity. Don’t wait for a security breach to expose your vulnerabilities. Take action today and fortify your defences against encoded URL attacks.

Pre-Emptive-Rights-KrishnaG-CEO

Safeguarding Shareholder Value: Pre-emptive Rights for Indian Companies

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Pre-emptive rights offer peace of mind. You’re not left at the mercy of dilution when the company raises additional capital. This lets you make informed investment decisions, knowing your stake remains protected. Additionally, pre-emptive rights can provide a strategic advantage when negotiating investment terms with startups. By emphasising the value you bring as a long-term investor, you can potentially secure more favourable terms for your initial investment.

Pre-emptive rights are an invaluable tool for navigating the dynamic world of Indian startups. They empower you to protect your investment, maintain influence within the company, and potentially maximise your returns. As an Angel Investor or VC, understanding and strategically leveraging pre-emptive rights can be the difference between a successful investment and a diluted stake. Remember, a well-protected investment is a foundation for long-term success in the exciting Indian startup market.