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Simultaneous Multithreading (SMT) Side-Channel Attacks: A Deep Dive for C-Suite Executives

Understanding the fundamental principles of SMT is essential to grasping the nature of SMT side-channel attacks. A processor’s physical core can be divided into multiple logical cores, each capable of executing a separate thread of instructions. This lets the processor handle various tasks simultaneously, improving overall system performance.

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Deep Packet Inspection (DPI) Evasion: A Critical Threat to MSMEs

DPI is a sophisticated technique network administrators employ to examine the data content within network packets. It’s instrumental in detecting and preventing malicious activities such as malware, spam, and unauthorised access. However, cybercriminals have adapted and developed countermeasures to bypass DPI, a phenomenon known as DPI evasion.

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Form jacking: The Silent Threat to MSMEs

Formjacking is a sophisticated cybercrime where malicious code is injected into e-commerce websites to rob payment card details. Attackers target online forms, such as checkout pages, to capture sensitive information as customers enter. Once compromised, this data is transmitted to the attacker, leaving businesses and customers vulnerable to financial loss and reputational damage.

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Social Media Optimisation: A C-Suite Perspective

SMO is the process of increasing a website’s visibility and reach through social media platforms. It involves a strategic content creation, distribution, and engagement approach to drive traffic, enhance brand reputation, and foster customer relationships. Unlike Social Media Marketing (SMM), which focuses on acquiring customers, SMO aims to optimise an existing online presence for maximum impact.

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Search Engine Experience: A Cornerstone for MSME and D2C Success

Search Engine Experience encompasses the holistic user experience within a search engine environment. It includes factors such as search results relevance, page loading speed, mobile friendliness, user interface, and overall satisfaction. A superior Search Engine Experience enhances user engagement, positively influences search engine rankings, and increases organic traffic.