SEO Poisoning: A Comprehensive Guide for C-Suite and SEO Professionals
SEO poisoning, also known as search engine poisoning, is a malicious tactic used by cybercriminals to manipulate search engine results pages (SERPs). The goal is to rank harmful or misleading websites highly for popular search terms, luring unsuspecting users into visiting these sites. These websites often harbour malware, phishing schemes, or deceptive content designed to exploit visitors.