Decoding Click Injection Fraud: The Impact on Business and How to Safeguard Against It
Click injection fraud is a sophisticated form of mobile ad fraud where attackers manipulate user devices to generate fake ad clicks. By intercepting app installations or user interactions, fraudsters create a deceptive stream of ad engagement that appears legitimate. Fraudsters exploit a mobile device’s intent system (the mechanism by which apps communicate) to trigger clicks that are then credited to the attacker’s ad campaign, even if a legitimate user performed the action.