Indian e-commerce

BATNA-KrishnaG-CEO

BATNA (Best Alternative to a Negotiated Agreement): A Comprehensive Guide for C-Suite Executives

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BATNA, coined by negotiation theorists Roger Fisher and William Ury in their book Getting to Yes, refers to the most favourable outcome you can achieve if negotiations fail. It is not just a fallback plan; it serves as the benchmark against which any proposed agreement is measured.

India-Trillion-Dollar-Economy-KrishnaG-CEO

India’s Ascendance: A 3 Trillion Dollar Economy and Its Implications

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India’s recent elevation to the fifth-largest economy in the world is a significant milestone, marking a pivotal moment in its economic journey. With a GDP surpassing the 3 trillion dollar mark, India’s growing economic prowess has far-reaching implications for the nation and the global economic landscape.