AEO – Answer Engine Optimisation: Preparing for the Next Digital Battleground
As generative AI and language models become primary gateways for information retrieval, the traditional SEO playbook faces obsolescence. For C-level executives seeking to future-proof brand visibility, Answer Engine Optimization (AEO) represents the next strategic priority.
AEO is not just rebranded SEO. It’s a structured methodology to make your business the best possible answer—not merely a link in the list. Whether a user queries ChatGPT, Google’s SGE (Search Generative Experience), or Perplexity.ai, the goal of AEO is simple: get cited, quoted, or recommended—instantly.