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EavesDropping-KrishnaG-CEO

Eavesdropping: A Silent Threat to MSME Business Owners

Eavesdropping, or passive surveillance, is a clandestine method that involves intercepting and monitoring communications without the knowledge or consent of those involved. This silent threat can pose significant risks to businesses, particularly those with confidential data and mission-critical operations.

Bottom-Line-KrishnaG-CEO

Beyond the Bottom Line: Strategies for Sustainable Revenue Growth

Beyond the Bottom Line: Strategies for Sustainable Revenue Growth Introduction Revenue growth is the lifeblood of any business. The engine drives expansion, profitability, and, ultimately, success. For C-suite executives and venture capitalists, understanding the drivers of revenue growth and developing effective strategies to achieve it is paramount. This in-depth blog post will explore the multifaceted …

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ART-KrishnaG-CEO

Accounts Receivable Turnover: A Comprehensive Guide for MSMEs

Accounts receivable turnover (ART) is a crucial metric that measures how efficiently a company collects its outstanding customer invoices. It indicates the number of times a company collects its average accounts receivable balance during a specific period. A high ART ratio generally signifies that the organisation effectively manages its credit policies and payment collection promptly, while a low ratio may indicate potential cash flow issues and credit risks.

Voice-Assitant-Exploitation-KrishnaG-CEO

Voice Assistant Exploitation: A Growing Threat to C-Suite Executives

In today’s digital age, voice assistants have become integral to our daily business. These virtual assistants offer convenience and efficiency, from controlling smart homes to providing information and entertainment. However, as with any technology, voice assistants have vulnerabilities. Cybercriminals have recognised the potential of exploiting voice assistants to target high-profile individuals, including C-Suite executives, for financial gain, reputational damage, and competitive advantage.

Voice assistant exploitation refers to cyberattacks targeting voice-activated virtual assistants, Amazon Alexa, Google Home, or Apple Siri.

Customers-Lifetime-Value-KrishnaG-CEO

Client Lifetime Value (CLTV): A Comprehensive Guide for MSMEs

Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.