Customers’ Lifetime Value (CLTV) measures the total revenue a client will generate for a business over their lifetime. It is crucial for companies of all sizes but essential for MSMEs (Micro, Small, and Medium Enterprises). MSMEs often have limited resources, so they need to focus on acquiring and retaining profitable customers.
Client Acquisition Costs (CAC) are crucial for any business, but they are especially important for MSMEs. CAC measures the total cost of acquiring new clients, including all marketing, sales, and customer onboarding expenses.
There are two main ways to calculate CAC. The first method is dividing the total cost of acquiring new clients by the number of new clients. The second method is to divide the total cost of marketing and sales by the number of new customers acquired.
Whaling attacks, a sophisticated form of cybercrime, have become a significant cyber threat to businesses of all sizes. Targeting high-profile individuals within organisations, these attacks exploit the trust and authority of C-Level executives to deceive employees into performing fraudulent actions. Attackers can trick employees into transferring funds, disclosing sensitive information, or compromising critical systems by impersonating top executives.
Blockchain has emerged as a transformative force in the rapidly evolving landscape of decentralised technology. Its enhanced security, transparency, and efficiency promise has attracted significant attention from businesses and industries worldwide. However, like any complex system, blockchain is not immune to vulnerabilities. Understanding these vulnerabilities is crucial for C-level executives to safeguard their organisation’s digital assets and reputation.
In today’s digital age, information has become the lifeblood of organisations. Businesses rely on a robust and efficient information infrastructure to collect, store, process, and distribute data. This infrastructure underpins critical operations, enabling decision-making, customer engagement, and innovation.